OIC

OIC is a high-end jewelry brand for adults who live their daily lives, and the brand's spirit is to celebrate everyday life. The meaning of the brand name, Ouroboros, Infinity and Continuity of life, is to realize that every day is different because of the scars, memories, and realizations that I have experienced each day, and to live each day with gratitude.

The pieces of the collection reflect the brand's philosophy of 'Admiration of Daily Lives', and most of the jewelry, except for the collection centerpiece, is designed to be worn effortlessly in everyday life. At the same time, we have prepared point accessories such as brooches and bag charms that can be used as a focal point in everyday outfits, so that even a slightly boring look can be made more interesting by adding one.